MODIBODI

Following the launch of their new 'Fear Not' brand campaign, Modibodi sought to position themselves as a fearless and confident lifestyle brand while deepening connections with their existing audience. The challenge was to ensure their updated brand voice resonated consistently and effectively during and after the campaign rollout. While working closely with Modibodi’s internal teams, I designed a range of visual touchpoints, including paid and organic social media content, out-of-home advertising, EDMs, and packaging designs. Each piece was created to reflect and communicate Modibodi's core values, ultimately enhancing customer engagement, brand recognition, and fostering a community of dedicated Modibodi lovers while rewriting the narrative around periods.