BUONE FESTE

Mr. Espresso came to us looking to help market their holiday gift sets and develop a library of assets for PR and marketing. The challenge was to art direct a setup that conveyed holiday luxury while avoiding an overly Christmas-centric feel. We provided art direction and prop styling, developed a shot list, and collaborated directly with the photographer to ensure the vision was executed. Through the use of simple props and rich fabrics like velvet and satin, we executed a warm and luxurious look and feel. This minimalist approach, prioritizing creative photo styling and packaging, resulted in a suite of photographs successfully capturing the desired tone, providing versatile assets for social media, the website, PR, and broader marketing initiatives.

Client of Carbonate Group
Photography: Hardy Wilson